Happy Cyber Monday everyone! As always, this is Northwest Wine Report’s only subscriber discount of the year!

You all know the story of today, as I have written in previous years. Black Friday, the day after Thanksgiving, became a traditional day of shopping frenzy in the U.S. Some will tell you the day got its name because it’s the first day that businesses went into the black for the year. Others will tell you the day’s name comes from the dark soul of American consumerism.

Small Business Saturday subsequently sprang up to encourage people to support little box stores. Traditionally, it’s the big box stores that belch in Black Friday profits, leaving the little guy in the lurch.

Cyber Monday, meanwhile, started in 2005 – twenty years ago this year! – in an attempt by the National Retail Federation to popularize on-line shopping. You remember those days, right? Let me take you back.

This was shortly after Al Gore invented the Internet. Mariah Carey ruled the charts with ‘We Belong Together.’ It was before everybody bought everything on-line, so they needed to be encouraged to do so. Amazon had only been selling things other than books for a handful of years.

It was not long after Sandra Bullock starred in a movie called The Net because that’s what cool kids called the internet. (Internet even had a capital I!) Sometimes they even called it the World Wide Web or just ‘the web’ for short. (Yes, my Millennial and Gen Z friends, that’s what ‘www’ stands for at the beginning of URLs. No bullshit.) This was so far back that ‘cyber’ sounded cool! It sounded New Millennium. Cyber sales!

Flash forward to today, and here we are. Cyber Monday, 2025.

This Cyber Monday, I say to you, if you find value here, whether it’s in the articles, the reviews, the review database, the growing season markers, the growing season summaries, or the appellation summary information, please subscribe if you have not already. It is truly the only way that this site will continue to exist. Northwest Wine Report is 100% subscriber funded and still needs more subscribers to continue publishing in 2026.

In the spirit of Cyber Monday, I am offering $10 off annual subscriptions (Consumer, Commercial, and Enterprise). Note that this discount is only available for annual subscriptions. It also only applies to the first year of the subscription.

To redeem this offer, go to the subscription sign-up page, select the appropriate subscription, click on “Have a Coupon?”, and enter the code CYBERMONDAY. You will subsequently see the discount listed. (See image at right.) Monthly subscribers can also upgrade to an annual subscription and receive the discount. Go to My Account->Subscriptions->Change Plan, select an annual plan, enter the coupon code above.

This coupon will be valid until the end of the day Sunday December 7th, so make haste! If you wish to give a discounted subscription as a gift, you can read about how to do so here. Use the discount code as described above.

To those of you who have already subscribed, again, thank you! Here are three things you can do to further help this site:

1. Encourage your friends who you think might be interested to subscribe.

2. Share content from this site to your social media feed.

3. Like and share content from this site’s social media pages (Facebook, Instagram, Threads).

As always, thank you for reading, and thank you for your support!

Do you enjoy Northwest Wine Report? If you do and haven’t already, please subscribe during our FALL SUBSCRIBER DRIVE. Northwest Wine Report is 100% subscriber funded. Subscribe here. It’s the cost per month of a cup of coffee and a crumpet. To those who have subscribed, thank you! You power this site.